Contract proofs serve a number of useful purposes.
The most important is setting the standard that the printer must meet to fulfil the contract that you enter with them when buying print. Whether you are spending £500 or £5,000,000 supplying an indepedently produced contract proof will protect you from having to accept poor printing.
Printers are happier working with customers who supply contract proofs too. Contract proofs give them a realistic quality standard to achieve (or exceed). They also ensure that any artwork problems have been spotted and resolved before the job is submitted to them.
Contract proofs may also be used for earlier in the creative process, during presentations so that your customers aren’t mislead by unachievable colours for CMYK print campaigns and disappointed by the finished results.
They can also be used creatively, to experiment with printing techniques before commiting to an expensive print run. Unlike conventional printing, there are NO additional costs and NO limits to the number of special colours that you can run on a contract proof.
Techniques that are difficult to visualise accurately on screen, like overprints and duotones, are precisely rendered on contract proofs. You can also check for colour consistency across different press types and different continents for worldwide advertising campaigns.
If you have specific questions about how contract proofing can help you, please call us now on 020 7739 5554.